Vitamin C+E | Packaging design for health supplements

CLIENT
Healthy Care is a modern wellness brand focusing on convenient, enjoyable, and science-backed nutrition solutions. The brand aims to transform daily vitamin intake into a positive, approachable lifestyle habit through clean design and friendly flavors.

ASSIGNMENT
The project focused on developing a visual identity and packaging system for Vitamin C + E Niacinamide Gummies, a functional supplement line designed to support skin health and daily immunity. The packaging needed to be eye‑catching, easy to differentiate by flavor, and trustworthy in a competitive health‑care market.
The key objective was to balance medical credibility with a playful, consumer‑friendly aesthetic, making the product appealing to young adults and everyday users.

SOLUTION & PROCESS
The final packaging system embraces a bold, minimal, and colorful graphic language. Large typographic elements highlight the core ingredients: Vitamin C, Vitamin E, and Niacinamide, ensuring instant clarity and strong shelf impact.

Each flavor is represented through a distinctive color palette and illustrated fruit icon:
🍈 Melon_Fresh green tones conveying hydration and balance
🍓 Strawberry_Vibrant red hues expressing energy and vitality
🍊 Orange_Warm orange shades symbolizing immunity and freshness

The oversized ingredient typography layered with fruit illustrations creates depth while maintaining readability. The use of soft gradients, rounded forms, and high-contrast labels reinforces a modern, friendly, and premium feel.
The bottle design features a compact, ergonomic form with a clear side window, allowing consumers to visually connect with the product inside — enhancing trust and transparency.
The result is a cohesive packaging system that feels healthy, optimistic, and contemporary, positioning Healthy Care gummies as both a functional supplement and a lifestyle product.