LUCIVIA | Cosmetic Packaging Design 377

Inspired by purity and scientific precision in skincare, 377 - Symwhite is developed as a product line that embodies minimalism, modernity, and clear visual identity. The design centers around the number 377 as a strong visual signature, representing effectiveness, safety, and research-driven formulation.

A pure white palette dominates the packaging, conveying cleanliness, softness, and suitability for all skin types. The strategic use of cobalt blue creates a sharp visual contrast, drawing attention while evoking a sense of reliability and clinical accuracy. Clean, structured typography allows key product benefits to be communicated clearly at first glance.

The packaging system is consistently applied across multiple formats, from jars and pump bottles to serum droppers, ensuring visual harmony and a cohesive shelf presence. The presentation adopts a gallery, like approach, stripping away unnecessary elements to highlight form, material, and product architecture.