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Lam Kinh Giai Ky | Mid-Autumn Festival Popup gift box design
Project type
Packaging design
Client
Lam Kinh Giai Ky
Business field
Mooncakes
Date
August 2025
Location
Hanoi, Vietnam
The Lam Kinh Giai Ky pop-up box design perfectly recreates the atmosphere of the Lam Kinh festival, a major cultural event commemorating Le Thai To and the Later Le Dynasty. Upon opening the box, the ancient city gate, the procession of palanquins, lion dances, and the sound of drums come alive like a miniature stage. The details of the curved roofs, dragon and phoenix motifs, and the traditional red and gold colors evoke a sense of brilliance, sacredness, and national pride.
Inspired by the heroic spirit of Lam Son, the box is designed as a slice of heritage, where every line evokes the prosperity and grandeur of the festival. This is not just a display item, but also a gift containing cultural value, allowing the opener to clearly feel the rhythm of the thousand-year-old festival spreading right before their eyes.













































